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Chewy is Hiring a Brand Marketing Manager Near Boston, MA
Our Opportunity:
Chewy is looking for a consumer-centric Brand Marketing Manager to join our Brand Marketing Team, in Plantation, FL, or Boston, MA. This role will drive brand marketing campaign development, execution, and measurement for key Chewy brand initiatives. With storytelling, strategic insights, and data acumen, the ideal candidate will actively shape and express the Chewy brand to drive consumer awareness, consideration, purchase, and loyalty.
What You’ll Do:
- Manage Upper & Mid-funnel campaign development (Broadcast Television, Social, OOH, and Audio) and Go-To-Market execution for our Brand Marketing efforts.
- Partner with internal Creative and Studio teams on brand campaign creative strategy, campaign conception, production, approvals, and trafficking assets.
- Manage brand-owned engagement program (“Brand Activation”) from ideation, conception, operationalizing, execution, cross-channel coordination, and reporting.
- Lead and own all requests in internal tools for campaign development & management (Workfront, CrossCap & Media Messaging Calendar, Smartsheet).
- Establish and lead competitive reporting for Brand Marketing and Media teams.
- Collaborate with cross-functional groups (Media, Performance, Social, PR, Analytics, Finance, Product, Tech, etc.) to drive strategic marketing planning and execution.
- Track and develop actionable insights campaigns and report on campaign performance KPIs with insights from Consumer Insights, Media, and Performance Marketing Teams.
- Engage with the Consumer Insights team to develop best practices in creative testing that improve performance without inhibiting creativity.
- Collaborate with Consumer Insights to identify research needs, develop research models, brand/consideration lift studies, and execute projects.
What You’ll Need:
- Bachelor’s Degree
- 5 Years of consumer brand management / marketing experience; ideally including a mix of agency and either large corporate or startup environments.
- Hands-on experience managing omnichannel campaign development and execution (e.g. campaign/project timelines, budgets, media plans, etc.).
- Deep experience in Paid Social campaign execution and reporting (YouTube, Meta, and TikTok).
- Data-driven self-starter with demonstrated experience navigating through ambiguity in a fast-paced and demanding environment.
- Diplomacy and strong business acumen with proven experience influencing others and gaining internal mind share.
- Fluent in online and offline channel metrics and measurement.
- Adept at working in a cross-functional, matrixed organization with demonstrated ability to collaborate with various teams across the organization (e.g. Retail, Healthcare, PR, Product) in agile environments.
- Position may require some travel.
Bonus:
- Proven track record in the e-commerce space with an emphasis on connecting digital and offline experiences.
- Pet industry experience and/or affinity for pets/animals.
- Agency account management experience.
#LI-Hybrid
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
If you have a question regarding your application, please contact HR@chewy.com.
To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
Job Summary
Full Time
Retail
$104k-133k (estimate)
05/19/2024
07/18/2024
chewy.com
CLAYTON, IN
15,000 - 50,000
2011
DAVID BORTHWICK
$5B - $10B
Retail
Related Companies
About Chewy
Launched in 2011, we offer the personalized service of a neighborhood pet store alongside the convenience and speed of e-commerce. Customers love shopping our wide selection of products of more than 45,000 items (including our Private brands and prescription Rx food and Rx medication products), which we offer at competitive prices, fast 1-2 day shipping and around-the-clock convenience that only e-commerce can offer. Our commitment to customer service is the core of our brand, and our customers love us for it. We WOW pet parents through 24/7 assistance, advice and encouragement every day of th ...
e year. We make pet parenting easy with our convenient Autoship subscription programwhich allows our customers to schedule their orders, so they never run out of their pet food, supplies and medication they need. As an e -commerce company, product innovation drives our operations, and our team is constantly striving to find new and better ways to improve our customers experience. From an easy to navigate website and highly rated mobile apps, to detailed order tracking and personalized Pet Profile features, we are transforming the way pet parents shop. We're also growing fast. No longer a young pup, we're proud to be one of the fastest growing e-commerce companies of all time. With growth comes the exciting opportunity to be a part of a world-class organization of diverse team members, responsible for driving our latest innovations and customer experiences.
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The job skills required for Brand Marketing Manager include Insight, Go To Market, KPI, Coordination, etc. Having related job skills and expertise will give you an advantage when applying to be a Brand Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Brand Marketing Manager. Select any job title you are interested in and start to search job requirements.
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